WASHINGTON, April 26, 2022 – Broadband advocates argued Thursday that outreach and digital literacy are as important as infrastructure and are necessary to close the digital divide.
National Digital Inclusion Alliance Executive Director Angela Siefer explained during a Protocol event Thursday that the government’s considerations need to extend beyond the deployment of physical broadband infrastructure and should be equally focused on addressing digital literacy and adoption efforts in underserved and unserved communities.
Siefer listed several pitfalls that are often overlooked and only broaden the digital divide. Among them, she listed fees tied to digital literacy, such as securing devices to access the internet and the tech support necessary to make them usable.
Additionally, she addressed the lack of trust that exists between historically underserved or unserved communities.
“We have to understand the reasons that folks would not take free internet,” Siefer said about previous adoption programs. “I think we learned that lesson again and again at the height of the pandemic when lots of folks were trying to solve the affordability issues [by] paying for community members’ internet, and community members were saying ‘no,’ and they just walk away because free internet sounds like a scam.”
She said that those running programs designed to help these communities have to consider the unique issues facing each community and then evaluate who the communities trust and how best to get information to them.
“There may be device issues, there may be privacy and security concerns, or maybe other digital skills/needs that a person has,” Siefer said. “So, we have to address all of their needs. Because if we think we’re only going to fix it by addressing one we’re not going to get to the results that we want to get to.”
NTIA head explains broadband infrastructure process
In separate remarks at the event, National Telecommunications and Information Administration Administrator Alan Davidson outlined a roadmap for states to follow to receive federal funding allocated as part of the Commerce agency’s Broadband Equity, Access, and Deployment Program, which will distribute $42.5 billion from the Infrastructure, Investment and Jobs Act.
Davidson explained that in order for states to receive the funding they have been allotted, they must provide plans that lay out how they will handle their grant making procedures, and that plan must be approved by the NTIA. “[The NTIA] has been given the authority to approve the initial plans that states put together,” Davidson said. “Only [on the initial plan] has been approved does the first tranche of money go out.”
This first portion of funding will only amount to 20 percent of the total sum the state can get. Following this dispersion of the initial 20 percent, states would have to submit a final plan and have it approved by the NTIA before the following 80 percent will be dispersed.
“We will have a lot of oversight to make sure that states are following through on the requirements of the statute and are meeting the requirements,” Davidson added. “There will also be a lot of grant program oversight to make sure that the money is being spent wisely – to make sure that the sub-grantees who get the money are actually following through on their commitments.”
“We know that we are going to have to partner with [states] and also offer them help,” Davidson said. “Different states are in really different situations. “We know that we are going to have to partner with them and support them – that is going to be a key part of what we do here in the federal government.”
White House Presses Outreach Initiatives for Affordable Connectivity Program
White House officials urged schools and other local institutions to engage in text-message and social media campaigns for the ACP.
WASHINGTON, September 15, 2022 – The White House on Monday urged schools and other local institutions to engage in text-message and social media campaigns, PSAs, and other community-outreach initiatives to promote enrollment in the Federal Communications Commission’s Affordable Connectivity Program among of families with school-age children.
The Affordable Connectivity Program subsidizes internet service bill for low-income households. Monthly discounts of up to $30 are available for non-tribal enrollees, $75 for applicants on qualifying tribal lands. In addition, the ACP offers enrollees a one-time discount $100 on qualifying device purchases.
To boost ACP enrollment, speakers encouraged schools to reach out directly to families. Bharat Ramanurti, deputy director of the National Economic Council, said text-message campaigns drive up enrollment in government programs. A Massachusetts text-message campaign doubled ACP enrollment rates in subsequent days, said Ramanurti.
Also highlighted was the administration’s “ACP Consumer Outreach Kit,” which provides partners with resources, including fliers, posters, audio PSAs, social-media templates.
In fact, many of these tactics have proved effective in increasing ACP enrollment among telehealth patients. In addition, Microsoft and Communications Workers of America recently announced a circuit of ACP sign-up drives in that will tour several states including Michigan, New York, and North Carolina.
Political considerations as November nears…
As students go back to school and midterm elections loom, new ACP sign-ups could benefit the enrollees as well as the Democrats’ political chances.
Public officials and private experts alike recognize the value of community involvement in extending broadband connectivity and digital literacy nationwide. Marshaling community institutions – like schools – to maximize broadband access could help Biden and other Democrats overcome inflation-driven electoral headwinds in the November midterms. The White House obtained commitments from 20 providers to offer high-speed internet plans for $30 per month or less to ACP-eligible households – this means no out-of-pocket costs for recipients of ACP discounts. Free broadband coverage could bring the administration – and all Democrat candidates, by extension – back into the good graces of low-income families.
Federal Government Must Collect More Granular Data on Minorities to Aid in Initiatives
Discussion on the “data gap” comes as the nation tries to connect the unserved and underserved.
WASHINGTON, August 31, 2022 – In order to serve the needs of all Americans, the federal government must gather and act on more granular data on underrepresented minority groups that have been historically overlooked in the data-gathering process, said Denice Ross, the White House’s chief data scientist.
Ross argued at an online event hosted by the Center for Data Innovation on Tuesday that many minority groups – including African Americans, Native Americans, the disabled, and the LGBT community – are disadvantaged by the “data divide,” a term which refers to disparities in the amount and quality of available data on various groups.
Ross was citing a report issued earlier this year by the Equitable Data Working Group, a task force created by President Joe Biden earlier this year, which said policymakers are often unable to perceive or ameliorate problems facing minority communities if data on those communities are unavailable or insufficiently disaggregated. Disaggregated data, the report says, is “data that can be broken down and analyzed by race, ethnicity, gender, disability, income, veteran status, age, or other key demographic variables.”
The report recommends a federal data collection strategy that safeguards privacy and facilitates analysis of “the interconnectedness of identities and experiences,” or how individuals’ various minority-group identities compound the societal disadvantages they face. The report also advocates the creation of “incentives and pathways” promoting minority representation in the data collection process.
The recommendations come as the broadband industry and federal agencies try to improve knowledge of where there are unserved and underserved areas for broadband connectivity and to take action to improve digital literacy. The Illinois Broadband Lab and other state broadband offices, for example, implement a community-up approach to data gathering. Direct community involvement provides data insights that help states deliver coverage to in-need communities, officials say.
In the panel discussion that followed Ross’s opening remarks, experts and academics agreed that community outreach is a necessary step in closing the data divide. Dominique Harrison, director of bank Citi Ventures’ Racial Equity Design and Data Initiative, said that some in the African American community view data collection with skepticism.
Christopher Wood, executive director of LGBT Tech, argued that the passage of a federal privacy standard is a critical step toward establishing trust in government data collection. The most recent attempt to pass a national privacy regime, the American Data Privacy and Protection Act, was approved by the House Committee on Energy and Commerce last month.
Libraries in Position to Help Promote Federal Programs, Improve Digital Literacy: Library Rep
Libraries can act as gateways to ensure community members know about their broadband subsidy options.
WASHINGTON, August 31, 2022 – Libraries’ close connection with community members allow them to act as gateways for digital literacy, according to the deputy director of the Public Library Association.
Initiatives such as the Federal Communications Commission’s Affordable Connectivity Program and Emergency Connectivity Fund lower the cost of obtaining broadband coverage and devices, but at least the former has been plagued by a marketing problem.
As the FCC builds its outreach program for to more effectively market the ACP, Larra Clark, deputy director of the PLA and of the Public Policy & Advocacy Office of the American Library Association, said libraries can help promote those programs and help address digital literacy problems as well.
Speaking Monday at a GovExec and Comcast web event, Clark argued that the efforts of government officials, experts, and industry players to provide broadband coverage and the hardware necessary to access it must be accompanied by community-level educational programs.
Many unserved or underserved individuals, however, are unaware of how to get access to broadband, Clark said. And even if unserved and underserved individuals are aware of the programs through which they can obtain broadband, they often lack the digital literacy to navigate application processes.
Clark said she believes that a necessary component of digital literacy outreach is understanding the perspectives on and biases against new technologies in many hard-to-reach communities. “I really believe these human dimensions should be at the forefront of our conversations,” Clark said.
A Texas library system facilitated pandemic relief
At the same event, David Cross, Comcast’s vice president of enterprise sales, offered an example of how libraries can extend broadband assistance to their communities.
During the pandemic, one Texas library system offered parking lot drive-through stations that helped people sign up for government assistance on energy costs. By providing iPads, WiFi access, and staff assistance, Cross said, this program ensured that all in-need community members – including the unserved and the technologically illiterate – were able to access relief and restore power to their homes.
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