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# Charter Offering its Spectrum Plans to Cox Customers
- URL: https://broadbandbreakfast.com/charter-offering-its-spectrum-plans-to-cox-customers/
- Published: 2026-09-16T14:55:51.000Z
- Updated: 2026-10-16T21:47:36.000Z
- Description: The company is offering a free mobile line for one year to new and existing customers in Cox’s footprint
- Author: Jake Neenan
- Tags: mergers, Charter, Cox Communications, Chris Winfrey, peter supino, #with-siderail

WASHINGTON, Sept. 16, 2026 – Charter is launching its Spectrum brand in its recently acquired Cox footprint today, the company [said Wednesday](https://www.prnewswire.com/news-releases/spectrum-says-hi-to-11-million-homes-and-businesses-across-major-markets-including-las-vegas-new-orleans-norfolk-oklahoma-city-orange-county-phoenix-providence-and-san-diego-302880629.html?ref=broadbandbreakfast.com).

The company had been selling to new customers within Cox’s former territory, but now existing Cox customers can switch to Charter’s broadband plans. Cox counted 11 million passings and about 6 million broadband customers before Charter acquired it for $34.5 billion.

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Charter is also offering both new and existing customers in Cox’s footprint a free mobile line for one year — bundling fixed and mobile broadband is a big part of Charter’s strategy to mitigate the subscriber losses [plaguing cable ISPs](https://broadbandbreakfast.com/comcast-expecting-more-broadband-losses-than-last-year-for-q3/). Cox had a mobile service, but its penetration was almost nonexistent.

Charter CEO **Chris Winfrey** [said last week](https://broadbandbreakfast.com/broadband-competition-not-letting-up-for-cable-analysts/) at a Goldman Sachs conference that the level of subscriber losses were worse at Cox than they are at Charter. Cox’s prices were also higher, so the cable giant is hoping cheaper, bundled plans will start to slow that trend.

“I expect us to sell more, and I expect us to have lower churn as a result of those products and pricing being in the marketplace,” he said.

Winfrey said at the conference that even prior to Wednesday’s switch, new customers in the Cox footprint were responding well to the free line promotion and the company was seeing a “sales uplift.”

Charter is also offering its video products, including TV and streaming bundles. Winfrey said Cox’s video penetration was only around 10 percent, and the company expected to grow video for some time in the Cox footprint.

The company put effort into improving its video bundles and stabilizing losses there, but only so it could help retain potential broadband customers. Broadband plans have much better margins than video, he said, partly because of high programming costs. 

Wolfe Research analyst **Peter Supino** said in an investor note Monday that bringing Cox’s prices down to a more competitive level would likely be [financially painfu](https://broadbandbreakfast.com/broadband-competition-not-letting-up-for-cable-analysts/)l, but was also probably necessary to slow subscriber losses.

He estimated Cox’s residential broadband average revenue per user (APRU) was $25 higher than Charter’s, and that bringing it down to Charter’s level across the footprint would reduce Cox’s broadband revenue by 23 percent for 2027.