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# Half of Offline Americans Live in Rural | Daily Yonder | Keep It Rural
- URL: https://broadbandbreakfast.com/half-of-offline-americans-live-in-rural-daily-yonder-keep-it-rural/
- Published: 2014-10-08T16:07:39.000Z
- Updated: 2026-03-11T06:30:57.000Z
- Description: Americans who don’t use the Internet have more than just their lack of digital communication in common. They are also more likely to be rural, elderly and poor. About 48% of the 50 million Americans who haven’t gone online in the last year live in nonmetro areas, according to a new report from McKin
- Author: Broadband Breakfast
- Tags: Broadband's Impact, #wp, #wp-post, #Import 2024-02-01 10:23, #added-preview-divider

[![](https://storage.ghost.io/c/29/97/29976d9d-89ea-4c77-8c0b-0e8a0eafed35/content/images/wp-content/uploads/2014/10/8b9846ad-6c8d-4846-8055-b6fe7a392db0.jpg)](http://www.scoop.it/t/broadbandpolicy/p/4029448311/2014/10/08/half-of-offline-americans-live-in-rural-daily-yonder-keep-it-rural?ref=broadbandbreakfast.com)

> Americans who don’t use the Internet have more than just their lack of digital communication in common. They are also more likely to be rural, elderly and poor.   
>  
> About 48% of the 50 million Americans who haven’t gone online in the last year live in nonmetro areas, according to a new report from McKinsey & Company, a management consulting firm. In contrast, only about 15% of the overall U.S. population lives in nonmetro areas.   
>  
> That means the average rural resident is three times more likely to be offline than the average urban resident.   
>  
> Eighty percent of people who don’t use the Internet are lower income, and more than half of the offline population is aged 55 and up.   
>  
> The figures are based on a variety of federal data sources, as analyzed by McKinsey in the report “Offline and Falling Behind: Barriers to Internet Adoption.”   
>  
> Opinions vary about just how much of a world leader the United States is in online use. A Pew Research Internet Project survey from September 2013 shows about 70% of Americans aged 18 and older had broadband at home, up from 66% the year before.

Source: [www.dailyyonder.com](http://www.dailyyonder.com/half-offline-americans-live-rural/2014/10/02/7557?ref=broadbandbreakfast.com)

An important article from the Daily Yonder diagnoses the key problems keeping rural areas from getting or taking broadband services.

See on [Scoop.it](http://www.scoop.it/t/broadbandpolicy/p/4029448311/2014/10/08/half-of-offline-americans-live-in-rural-daily-yonder-keep-it-rural?ref=broadbandbreakfast.com) – [BroadbandPolicy](http://www.scoop.it/t/broadbandpolicy?ref=broadbandbreakfast.com)