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# White House Presses Outreach Initiatives for Affordable Connectivity Program
- URL: https://broadbandbreakfast.com/white-house-presses-outreach-initiatives-for-affordable-connectivity-program/
- Published: 2022-09-15T12:47:36.000Z
- Updated: 2026-03-11T06:14:42.000Z
- Description: White House officials urged schools and other local institutions to engage in text-message and social media campaigns for the ACP.
- Author: David B. McGarry
- Tags: ACP, FCC, #with-siderail, Digital Inclusion, Bharat Ramanurti, Communications Workers of America, Community Broadband, Featured, Joe Biden, marketing, Massachusetts, #wp, #wp-post, #Import 2024-02-01 09:59, #added-preview-divider

WASHINGTON, September 15, 2022 – The White House on Monday urged schools and other local institutions to engage in text-message and social media campaigns, PSAs, and other community-outreach initiatives to promote enrollment in the Federal Communications Commission’s Affordable Connectivity Program among of families with school-age children.

The [Affordable Connectivity Program](https://www.affordableconnectivity.gov/?ref=broadbandbreakfast.com) subsidizes internet service bill for low-income households. Monthly discounts of up to $30 are available for non-tribal enrollees, $75 for applicants on qualifying tribal lands. In addition, the ACP offers enrollees a one-time discount $100 on qualifying device purchases.

To boost ACP enrollment, speakers encouraged schools to reach out directly to families. **Bharat Ramanurti**, deputy director of the National Economic Council, said text-message campaigns drive up enrollment in government programs. A Massachusetts text-message campaign doubled ACP enrollment rates in subsequent days, said Ramanurti.

Also highlighted was the administration’s “[ACP Consumer Outreach Kit](https://www.fcc.gov/acp-consumer-outreach-toolkit?ref=broadbandbreakfast.com),” which provides partners with resources, including fliers, posters, audio PSAs, social-media templates.

In fact, many of these tactics have [proved effective](https://broadbandbreakfast.com/craig-settles-if-you-cant-give-away-free-internet-consider-telehealth/) in increasing ACP enrollment among telehealth patients. In addition, Microsoft and Communications Workers of America recently [announced](https://broadbandbreakfast.com/promoting-affordable-connectivity-program-google-bars-truth-social-t-mobile-wins-2-5-ghz-auction/) a circuit of ACP sign-up drives in that will tour several states including Michigan, New York, and North Carolina.

#### *Political considerations as November nears…*

As students go back to school and midterm elections loom, new ACP sign-ups could benefit the enrollees as well as the Democrats’ political chances.

[Public officials](https://broadbandbreakfast.com/illinois-credits-success-of-state-broadband-maps-to-ground-up-approach/) and private [experts](https://broadbandbreakfast.com/libraries-in-position-to-help-promote-federal-programs-improve-digital-literacy-library-rep/) alike recognize the value of community involvement in extending broadband connectivity and digital literacy nationwide. Marshaling community institutions – like schools – to maximize broadband access could help Biden and other Democrats overcome inflation-driven electoral headwinds in the November midterms. The White House obtained [commitments](https://www.whitehouse.gov/getinternet/?utm%5Fsource=www.getinternet.gov) from 20 providers to offer high-speed internet plans for $30 per month or less to ACP-eligible households – this means no out-of-pocket costs for recipients of ACP discounts. Free broadband coverage could bring the administration – and all Democrat candidates, by extension – back into the good graces of low-income families.