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Generic Top Level Domains

Expert Opinion: New Domain Names are Coming, and Present Opportunities and Risks

in Expert Opinion/Intellectual Property/Trademarks by

On June 20, the Internet Corporation for Assigned Names and Numbers (ICANN) formally approved the program it has developed for creation of new generic top-level domains (gTLDs). The new gTLD program will expand the domain name system beyond the current 22 generic top-level domain names such as .com, .net, and .org, to potentially include just about .anything and .everything to the “right of the dot” as top-level domains. The new gTLDs will likely include generic and geographic TLDs such as .bike and .paris, as well as .brand registries that correspond to trademarks and company names such as .deloitte.

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ICANN Approves New Top Level Domains

in Broadband's Impact/International by

WASHINGTON June 20, 2011 – The Internet Corporation for Assigned Names and Numbers (ICANN) approved a plan on Monday to expand Internet domain names from the familiar .com and .net include customized suffixes like .google or .movies.

In a 13-2 vote the ICANN board of directors approved the plan after three years of discussions. The new naming system will allow companies to create their own generic name endings such as .car or .music. Currently there are 22 name endings; .com, .net, and .org are the most popular.

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