Posts Tagged ‘Rick Herrmann’

Roadmap to Broadband Adoption Conference: Adoption Paradox Panel

Broadband Plan Commentary, Broadband's Impact, National Broadband Plan June 22nd, 2010

WASHINGTON, June 22, 2010 – Consumer Research Director for the Federal Communications Commission John Horrigan led a panel on broadband adoption at the Roadmap for Broadband Adoption conference sponsored by Broadband for America. Horrigan detailed the new data obtained via a large scale phone survey which contacted over 5,000 people that purposefully oversampled non-adopters to obtain detailed data. The sample showed that price was still the main reason why individuals do not adopt with 15% of respondents claiming the monthly fee is too high for them along in addition the cost of the hardware is too expensive and the fees are too high.

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