Comcast in Hot Seat Over Internet Speed Claims

WASHINGTON, Oct. 23, 2024 - An independent industry regulator has told Comcast – the country’s largest Internet Service Provider – to halt an ad campaign that it said misled consumers.

The National Advertising Division, an independent part of the BBB National Programs, advised Comcast to discontinue or modify its claim that its business internet service is 12 times faster than that of Verizon, AT&T and T-Mobile.

Comcast, headquartered in Philadelphia, served about 32 million broadband internet subscribers as of June 30, 2024.