Cable One’s Sparklight Launches Mobile Service with Free Line Promotion

The company's offer could encourage broadband customers to bundle mobile with home internet service.

Cable One’s Sparklight Launches Mobile Service with Free Line Promotion
Photo of Tony Mokry, senior vice president of residential services at Cable One, from Cable One.

WASHINGTON, March 10, 2026 – Cable One’s Sparklight brand has launched a new mobile service offering eligible broadband customers one free unlimited line for 12 months.

Sparklight Mobile is a prepaid wireless service available exclusively to Sparklight internet subscribers. The service includes unlimited talk and text with nationwide coverage and no contracts or credit checks, the company said.

The launch reflects a growing trend among broadband providers offering mobile service as a bundled option alongside home internet.

Under the new offering, Sparklight customers can choose from three prepaid plans: 1 gigabyte of data for $15 per month, 5 gigabytes for $25 per month, or unlimited data for $30 per month. The limited-time promotion allows customers to receive one unlimited mobile line free for 12 months, after which standard pricing applies.

Sparklight said the mobile service became available in all of its service areas as of March 2. The company provides broadband service to more than one million residential and business customers across 24 states.

Tony Mokry, senior vice president of residential services at Sparklight, said the mobile offering is intended to give customers a single provider for both home and mobile connectivity.

Customers who bring their own devices can also purchase optional protection plans covering accidental damage, screen repair, battery replacement, and technical support.

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