NAB, MPA Seek Extension to Comment on FCC’s AI Ad Disclosure Rules
The NAB-MPA proposed timeline would leave the FCC with no time to enforce the rules ahead of the Nov. 5 elections.

The NAB-MPA proposed timeline would leave the FCC with no time to enforce the rules ahead of the Nov. 5 elections.
WASHINGTON, August 9, 2024 – Broadcasters are urging the Federal Communications Commission to extend the comment period on new AI disclosure rules for political ads, arguing that rushing the process could disrupt the 2024 election cycle.
On Thursday, the National Association of Broadcasters and the Motion Picture Association filed for an extension of the comment period for an FCC proposal that mandates both on-air and written disclosures in broadcasters' political files for AI-generated content in political ads.
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