AI in Political Ads Rule Unlikely Before Election: Carr

WASHINGTON, Oct. 7, 2024 – The Federal Communications Commission’s senior Republican said he doesn’t see the agency instituting new rules around AI-generated content in political ads before the presidential election in November.

“If you look at the clock at this point, how long it took the FCC to go through our internal procedures to vote this, including, I guess, how long it took me to cast my final vote on this,” FCC Commissioner Brendan Carr said Monday at a Federalist Society webinar, “I don’t see a path forward at this point to the FCC adopting these rules and making them effective before this election.”

The agency voted along party lines to put the proposed rules, which would require political advertisers on broadcast TV and radio to disclose the use of AI-generated content, up for public comment in July. The comment period is open until October 11.