Broadcasters Troubled by Rosenworcel's Proposed AI Ads Disclosure Rules

WASHINGTON, Oct. 15, 2024 - A plan by federal regulators to take the first step toward regulating AI political ads on radio and TV keeps running into opposition and concerns from various media outlets.

A group of television and radio broadcasters has expressed concerns a over proposed rulemaking advanced by Chairwoman Jessica Rosenworcel that would mandate the disclosure of artificial intelligence tools in political advertising.

The group – which included the National Association of Broadcasters, DirecTV and the Big Four networks (ABC, CBS, NBC and Fox) noted that the Federal Communications Commission’s proposed AI disclosure rules could degrade the First Amendment and confuse consumers.