Comcast to Lean Into Wireless Amid Broadband Losses
The company shed 139,000 broadband subscribers in the fourth quarter of 2024.
Jan. 30, 2025 – Comcast lost even more broadband subscribers than expected in the fourth quarter of 2024. The company’s leaning into its wireless service in a bid to turn things around.
“You will see us shift our strategy to package mobile with more of our higher tier broadband products, both for new and many of our existing customers,” Comcast President Mike Cavanaugh said on the company’s earnings call Thursday.
Comcast reported a loss of 139,000 broadband subscribers, worse than the already unexpectedly high December forecast of 100,000 that sent its stock tumbling. It added 307,000 mobile subscribers – the company offers the service through a deal with Verizon – for a total of 7.8 million.
