Study: Heaviest Broadband Users Will Keep Growing as Share of All Subscribers

WASHINGTON, Aug 23, 2024 – Broadband ISPs can expect two trends to continue: Their heaviest users will grow in number and the growth rate in upstream usage will greatly exceed downstream consumption rates.

Those two trends were identified in a report Wednesday by OpenVault that charted broadband usage patterns derived from data points coming from millions of individual broadband subscribers during the second quarter ended June 30.

The OpenVault report said broadband "power users" – defined as consumers using at least 1 terabyte (TB) of data a month – now represent 18.2 percent of all broadband subscribers and will account for more than 20 percent by the end of 2024.