AI May Be a Sticking Point for Hollywood, But Entertainment Leaders Voice New Optimism

Among the entertainment options on display at CES2026: AI-powered smart headphones and other innovations to enhance at-home viewing.

AI May Be a Sticking Point for Hollywood, But Entertainment Leaders Voice New Optimism
Photo of Angela Gozenput of home appliances and solution marketing and Aaron Westbrook of media entertainment and solution marketing, speaking at CES 2026 on Jan. 5, 2026, by Abbie Parr/AP

LAS VEGAS, Jan. 8, 2026 (AP) — The world’s largest tech showcase does not come without theatrics. Innovations and gadgets like a lollipop that sings to you as you consume it, a laundry-folding robot and a “smart” LEGO brick have stolen the spotlight so far at CES 2026. But underscoring this year’s programming is a strong focus on an industry that relies on a similar theatrical flair: Entertainment.

CES2026
All about the Consumer Electronic Show 2026

More than 25 different panels and events related to the entertainment industry are on the schedule in Las Vegas, focusing on both the traditional studio side of the industry and the digital side driven by content creators.

The programming has posed questions about the cinematic capabilities of AI, how advertising has been impacted by AI and the role the burgeoning creator economy plays in the larger entertainment landscape.

Member discussion

Popular Tags