Analyst: Look to Amazon to Bundle Prime and Satellite Internet

WASHINGTON, Oct. 10, 2024 - Amazon’s ambitious global broadband access program could bring satellite-based internet access to Prime members around the world.

Project Kuiper, Amazon’s planned constellation of more than 3,200 satellites, could increase global connectivity worldwide, and at a significantly reduced cost to those with Amazon Prime memberships.

“We think Amazon could potentially bundle satellite-based internet service as part of Prime membership or offer the subscription to Prime members at a material discount to current offerings," said Evercore ISI Analyst Mark Mahaney. “We expect investors to focus more intently on the service's associated costs and revenue opportunities.”