AT&T Drops Ad Watchdog Suit
BBB National Program’s National Advertising Division agreed to reverse a decision against AT&T.
WASHINGTON, Dec. 22, 2025 – AT&T dropped its lawsuit against an advertising industry watchdog Friday, after the organization agreed to retract a cease-and-desist letter.
The carrier had sued BBB National Program’s National Advertising Division, a self-regulatory body that adjudicates complaints companies file against each other, and argued the group’s rules were largely not binding.
The lawsuit was in response to an NAD decision that found an AT&T ad violated the group’s rules by tallying up past findings that T-Mobile ads were misleading. Companies aren’t supposed to use NAD findings against other companies in promotional material.
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