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AT&T Sues Advertising Watchdog, Says Recent Campaign Did Not Violate Rules

Last week, the National Advertising Division said AT&T improperly used negative findings against T-Mobile for promotional purposes.

Jake Neenan

Oct 30, 2025 — 3 min read

Photo of a worker climbing an AT&T wireless tower from the company

WASHINGTON, Oct. 30, 2025 – AT&T is asking judges to find its recent ad campaign did not violate an advertising watchdog’s rules, and to find the group's rules are largely not enforceable against the company at all.

At issue is an ad the carrier launched last week that bashed T-Mobile for being asked by the advertising industry watchdog to correct its marketing claims 16 times in the last four years.

The National Advertising Division said Friday, one day after AT&T launched its ad, that the carrier had violated the organization’s policy against using or mischaracterizing NAD findings against other companies in promotional material.

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Wireless AT&T T-Mobile NAD Better Business Bureau

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