CES 2022: Educating Consumers About 5G Will Encourage Wider Adoption
Currently, consumers are not being provided the information they need to make the leap, a consultant said.
LAS VEGAS, January 6, 2021 – Educating consumers about 5G is necessary to achieving wider adoption in its upcoming deployment in the United States.
At Wednesday’s CES “Path to A Better 5G World” session, industry leaders discussed how 5G will change the digital landscape by offering new experiences for businesses and consumers.
Sally Lange Witkowski, founder of business consulting firm Slang Consulting, said that companies should educate consumers about the benefits of 5G.
“Some consumers don’t even know 5G exists,” she said. “They believe faster is better,” but said that consumers don’t know about 5G’s wider applications. “Consumers should want to have [5G] because of how innovators and entrepreneurs will use the technology.”
Slang’s research shows that consumers are only willing to pay up to $5 more per month for 5G service. “It’s not about the hype, it’s about the usability,” Witkowski added. She noted that people are living longer and older Americans are growing old without the necessary digital skills to thrive in our new ecosystem.
“A child born today has a one in two chance of living till 100,” she said. Educating consumers about 5G’s benefits can help the elderly prepare to participate in the revolution.
Witkowski also said closed hardware software ecosystems, sometimes referred to as “walled gardens,” prevent consumers from discovering new experiences.
“The really large organizations have a hard time innovating. Big corporations are built to scale. The ability to reach out to entrepreneurs to access creative thinking is important,” Witkowski added. “The pandemic changed a lot [for technology companies]. They are going to have to embrace something they don’t normally embrace,” like the fact that another company may be better positioned to create solutions.
