CES 2024: Siemens Announces New Partnerships with AWS, Sony

The company kicked off CES with a pitch for industrial tech.

CES 2024: Siemens Announces New Partnerships with AWS, Sony
Photo of Siemens CEO Roland Busch and AWS VP of Product Matt Wood.

LAS VEGAS, January 9, 2024 – Technology company Siemens announced two new partnerships on the opening night of CES: generative AI integration in its development platform with Amazon, and a mixed-reality headset for engineers and creators with Sony.

Both are part of the company’s broader vision for the “industrial metaverse” – a more detailed and immersive version of the simulations companies use to test products and equipment before expending real-world resources.

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