Big Tech

Google Offers Changes to Satisfy EU Ad-Tech Case, But Not Breakup

Google aims to resolve Europe's concerns, but said a break up would disrupt European publishers and advertisers.

Associated Press

Nov 14, 2025 — 1 min read

LONDON, Nov. 14, 2025 (AP) — Google has offered to make major changes to its business practices to resolve a European Union antitrust case targeting its ad-tech business, but they don't include breaking up the company.

The compliance plan Google submitted to the European Commission — the 27-nation bloc's top antitrust enforcer — includes “immediate product changes" to end specific practices, the company said in a blog post.

“Our proposal fully addresses the EC’s decision without a disruptive break-up that would harm the thousands of European publishers and advertisers who use Google tools to grow their business,” the company said Friday.

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