Briefs

Gov. Newsom Signs California Law Targeting Loud Streaming Ads

California becomes the first state to regulate ad volume on streaming platforms.

Akul Saxena

Akul Saxena

— 2 min read
Gov. Newsom Signs California Law Targeting Loud Streaming Ads
Photo of California Gov. Gavin Newsom (D), by Caroline Brehman/EPA

WASHINGTON, Oct. 9, 2025 —  California is turning down the volume on streaming ads.

The state will require streaming services to keep commercials at the same volume as their programs under a law signed Sunday by Gov. Gavin Newsom (D). It will be the first state to regulate loud ads on platforms like Netflix and Disney+.

Senate Bill 576, authored by Sen. Thomas Umberg (D) of Santa Ana, expanded the federal Commercial Advertisement Loudness Mitigation Act, which Congress passed in 2010 to prevent excessive volume in television ads. The rule, enforced by the Federal Communications Commission since 2012, applies to broadcast, cable and satellite television but not to radio or streaming platforms that deliver content online.

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Briefs Streaming California Gavin Newsom Thomas Umberg FCC Motion Picture Association Netflix Disney Amazon Prime Digital Policy CALM Act

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