Michigan Says Broadband Champions are Essential for Its Broadband Deployment
Broadband champions leverage strategic communication to educate local decision-makers.
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Broadband champions leverage strategic communication to educate local decision-makers.
May 29, 2024 – Michigan attributed its success in broadband investments to broadband champions who demonstrate that personal relationships, strategic communication, and data-driven advocacy are essential for advancing broadband initiatives in a virtual seminar May 22.
Barb Fuller, former chair of the Washtenaw County Broadband Task Force, leveraged her political campaign background to set clear goals for allocating funds to broadband projects from the county board of commissioners. “My communication was based on relationships cultivated over years, talking with them directly, bringing them along through the whole process with respect to need and value for the people that live here," she said.
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