Ads in New York Must Now Label AI-Generated ‘Synthetic Performers’
The 'first-in-the-nation law' is aimed at enhancing transparency, and signed by Gov. Kathy Hochul in December, it took effect Tuesday.
June 13, 2026 (AP) — Any advertisements in New York that feature artificial intelligence-generated people in place of actors will now be violating state law if they don’t clearly label that they have used a “synthetic performer.”
The law, signed in December by Gov. Kathy Hochul, went into effect Tuesday. Her office is calling it a “first-in-the-nation law” that will boost transparency at a time when it says AI generated performers are popping up across all forms of media, including on social platforms and in digital advertising.
