California

California Launches Privacy Tool Aimed at Blocking Sale of Personal Data

Platform allows Californians to send a single request to hundreds of data brokers to delete and stop selling personal information.

Sergio Romero

Jan 22, 2026 — 1 min read

Photo of California Gov. Gavin Newsom, by Derrick Tuskan/AP.

WASHINGTON, Jan. 22, 2026 – California has launched a privacy platform allowing residents to request that data brokers delete their personal information and stop selling it, under a law signed by Gov. Gavin Newsom in 2023.

The Delete Request and Opt-out Platform, known as DROP, enables Californians to submit a single deletion request that is transmitted to more than 500 registered data brokers.

The tool was created under the Internet Application Integrity and Disclosure framework established by the Delete Act, or SB 362, which requires data brokers to comply with consumer deletion requests beginning Aug. 1, 2026.

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California Privacy Gavin Newsom Data Privacy consumer protections Josh Becker Tom Kemp CalPrivacy

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