CES 2024: Siemens Announces New Partnerships with AWS, Sony

LAS VEGAS, January 9, 2024 – Technology company Siemens announced two new partnerships on the opening night of CES: generative AI integration in its development platform with Amazon, and a mixed-reality headset for engineers and creators with Sony.

Both are part of the company’s broader vision for the “industrial metaverse” – a more detailed and immersive version of the simulations companies use to test products and equipment before expending real-world resources.

The Amazon partnership will bring the company’s generative AI service, Amazon Bedrock, to Siemens’ low-code development platform, Mendix.

Low-code refers to platforms that allow users to develop software with a visual interface rather than by writing code line-by-line. With Amazon Bedrock, Mendix users will have access to a myriad of generative AI models, each tailored for a specific use.

“Through Mendix you can access with just a few clicks different artificial intelligence models, which are good at natural language processing, predicting elements, that can manage automation,” said AWS Vice President of Product Matt Wood, “All without needing to know anything about the machine learning models themselves.”

On the Sony front, the companies announced an augmented/virtual reality headset that will make use of Siemens’ Xcelerator design software. The headset comes with handheld accessories including a ring and a pointer tool to manipulate 3D models.

The headset is intended to allow engineers to interact naturally with virtual prototypes and components – or “digital twins,” another part of Siemens’ pitch for computationally aided manufacturing.

“Anyone can actually put on the headset and be an engineer, and design and collaborate with anyone in the world,” said Cedrik Neike, CEO of Siemens Digital Industries. “Even me.”

The headset is expected to hit the market later this year.