Policyband

Die-Hard Eagles Fan in Indiana Created ‘Optimization Algorithm’ to Slash His Annual NFL Streaming Bill by 60%

HUDDLEMAXX relies on ‘strategic trial stacking’ to time free trials and promotional windows to help NFL fans cut their streaming bills

Ted Hearn

Apr 13, 2026 — 10 min read

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TV Sports: When it comes to higher TV sports cost fueled by the fragmentation of NFL media rights, the issue seems to be causing the most financial pain for a certain type of pro football fan: Someone dog loyal to a team that plays in a distant, out-of-market city. Take Ryan Kellermeyer, founder of HUDDLEMAXX who lives in Marion, Indiana and is a die-hard Philadelphia Eagles fan. “When I ran the numbers, the year-round cost of covering every Eagles game came to $937,” Kellermeyer said in an April 10 filing with the FCC in which he slammed the Consumer Technology Association for suggesting NFL deals with Netflix, Amazon, and YouTube TV represented a functioning market that promoted consumer choice. “This is the marketplace the CTA is asking the [FCC] to leave alone,” he wrote. “The average fan needs five to six streaming services to watch a full season of one team. Not all 32 teams. One team.” (More after paywall)