Fiber Providers Can Win on Trust, Experts Find
With increased competition in the fiber market, experts examined how local and regional providers can maintain an edge.
WASHINGTON, March 31, 2026 – A new whitepaper from the Fiber Broadband Association highlights how fiber reliability can shape stronger customer experiences and long-term loyalty.
“The top thing that people said was important about a product was trust,” Michael Render, CEO and founder of RVA LLC Market Research and Consulting, noted during a webinar Wednesday, highlighting the paper’s findings.
In an environment where consumers can easily switch providers for a better deal, as Katherine Songster, communications director at Harry Integrated Marketing, observed, it’s how brands differentiate themselves “that really determines that trajectory and that long-term customer relationship and the ability to reduce churn.”
