Prompted by FacebookLive in Taiwan, the Livestream Economy Gains Steam in China

A new breed of internet applications that some are calling the “livestream economy” is becoming increasingly popular in China and other Asian markets. The rise of Facebook Live in Taiwan and the growth of user-generated content has prompted much of this discussion, particularly relative to other Chinese markets.The following are three key points that emerge from an analysis of this “livestream economy”: “Chinese-American differences”, “different age preferences” and “realization patterns.”