Retailers Group Opposes Onshoring Call Centers
The National Retail Federation says FCC rule would create unnecessary 'regulatory compliance exercises'
WASHINGTON, April 21, 2026 — Retailers are fighting back against the Federal Communication Commission’s attempt to on-shore foreign call centers.
The National Retail Federation, a trade group which includes Walmart, Target, and other major retailers, criticized the move as ignorant, bureaucratic, and unnecessary.
“On paper, it sounds ‘pro-consumer.’ In practice, it reflects a stunning lack of understanding of how customer service actually works,” the organization wrote. “Service quality is not improved by forcing needless transfers, capping staffing flexibility or turning routine customer interactions into complex federal regulatory compliance exercises.”
