Rise Broadband Rebrands as Rise Internet

WASHINGTON, March 18, 2026 – Rise Broadband announced Monday that it is rebranding to Rise Internet, emphasizing its commitment to stronger connectivity, underserved communities and customer experience. 

In the next 12 months, Rise Internet has plans to expand its networks to 3.2 million Texas households and businesses, while continuing to focus on modernizing its technology using Wi-Fi 7 and gigabit speeds for faster and more reliable service.  

“Rise Internet represents who we are today and where we’re headed,” said CEO Rod Millar. “We believe great internet service isn’t just about speed or technology. It’s about responsiveness, local customer service, honest pricing and a promise to keep improving. Strong internet isn’t a luxury utility confined to big city living, it’s an essential service that supports work, education, health care and daily life.”