Study: Internet Prices Vary Across Louisville Locations

Connected Nation said differences in advertised broadband prices point to gaps in national pricing data.

Study: Internet Prices Vary Across Louisville Locations
Photo of Colin Reilly, Vice President of Data Strategies and Technical Services at Connected Nation, from Connected Nation website

WASHINGTON, March 3, 2026 – Internet prices vary significantly between neighborhoods in Louisville, Kentucky, according to a new study from nonprofit Connected Nation, which said the findings point to the need for standardized broadband pricing data nationwide.

The report examined how much households pay for home internet service in different parts of Kentucky’s largest city. Researchers manually collected advertised speeds and prices for 6,300 residential addresses served by the two largest internet providers in the metro area. They then calculated the average price per megabit per second, a common way to compare internet plans based on both cost and speed.

The study found noticeable differences in pricing depending on where customers live. The average price of fiber service from one provider ranged from $0.09 to $0.18 per megabit per second across neighborhoods. Cable service from another provider ranged from $0.15 to $0.22 per megabit per second. One provider’s fixed wireless prices did not vary within or between neighborhoods.

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