Virginia Bans Sale of Precise Geolocation Data
Ban reflects growing push to curb data brokers, even as industry warns of impacts on digital services.
Ban reflects growing push to curb data brokers, even as industry warns of impacts on digital services.
April 15, 2026 – Gov. Abigail Spanberger signed legislation Tuesday banning the sale of Virginians’ precise geolocation data, aligning the state with similar restrictions in Maryland and Oregon.
The measure, S.B. 338, amends the Virginia Consumer Data Protection Act and takes effect July 1. Lawmakers passed the bill unanimously on March 10.
The law reflects a broader policy shift away from “notice and choice” frameworks, in which consumers consent to data use, toward outright bans on certain practices.
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