AI-Assisted Shopping is the Talk of the Holiday Shopping Season

Major retail chains and tech companies are offering new or updated artificial intelligence tools in time for the holiday shopping season.

Associated Press

Nov 30, 2025 — 5 min read

Photo of Lilian Rincon, vice president of product, consumer shopping at Google, from the company in 2020

NEW YORK, Nov. 30, 2025 (AP) — Major retail chains and tech companies are offering new or updated artificial intelligence tools in time for the holiday shopping season, hoping to give consumers an easier gift-buying experience and themselves an augmented share of online spending.

Although AI-powered purchases are in early stages, the shopping assistants and agents rolled out by the likes of Walmart, Amazon and Google can do more than the chatbots of holidays past. The latest versions were designed to provide personalized product recommendations, track prices and to place some orders through unscripted “conversations” with customers.

Those features are on top of shopping updates from AI platforms like OpenAI’s ChatGPT and Google Gemini. In one of the season's most talked-about launches, Google this month introduced an AI agent that can be instructed to call local stores to ask if a desired product is in stock.

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