At CES, Automakers Push Software-Defined Vehicles and Autonomous Vehicles

LAS VEGAS, Jan. 8, 2026 — Autonomous driving and software-defined vehicles moved closer to real-world deployment this week at the Consumer Electronics Show, as automakers and technology companies outlined timelines and platforms aimed at expanding hands-free and eyes-off driving under defined conditions.

Ford Motor Company said it planned to introduce Level 3 driver-assistance capability in 2028, allowing drivers to take their hands and eyes off the road under defined highway conditions.

Speaking at CES, Doug Field, Ford’s chief electric vehicle digital and design officer, said the company’s strategy centered on software-defined vehicles built around centralized computing.