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At CES, Automakers Push Software-Defined Vehicles and Autonomous Vehicles

Ford sets 2028 target for Level 3 ‘eyes-off’ driving

Akul Saxena

Akul Saxena

— 2 min read
At CES, Automakers Push Software-Defined Vehicles and Autonomous Vehicles
Photo of Ford's hands-free BlueCruise model from the company

LAS VEGAS, Jan. 8, 2026 — Autonomous driving and software-defined vehicles moved closer to real-world deployment this week at the Consumer Electronics Show, as automakers and technology companies outlined timelines and platforms aimed at expanding hands-free and eyes-off driving under defined conditions.

Ford Motor Company said it planned to introduce Level 3 driver-assistance capability in 2028, allowing drivers to take their hands and eyes off the road under defined highway conditions.

Speaking at CES, Doug Field, Ford’s chief electric vehicle digital and design officer, said the company’s strategy centered on software-defined vehicles built around centralized computing.

Post tagged in
AI CES2026 Doug Field Detroit Michigan Bosch NVIDIA Jensen Huang Rio Yamat Ford Motor

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