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AT&T’s ‘Build-A-Plan’ Launches Tomorrow

T-Mobile also said ‘frontline employees remain an essential’ as it moves customer interactions to its T-Life app.

Jake Neenan

May 26, 2026 — 3 min read

Photo of an AT&T worker installing an antenna from the company

WASHINGTON, May 26, 2026 – AT&T’s new customizable “Build-A-Plan” launches Wednesday. Starting at $15 per month for 1 gigabyte of data, it will allow new customers to choose to pay extra for more data on a month-to-month basis.

The baseline plan includes unlimited talk and text, with the customizable element being mobile and hotspot data. Customers can pay an extra $5 for a total of 5 GB of mobile data, $20 for unlimited data, or $35 for unlimited data and higher-definition streaming. Hotspot data goes up to 50 GB for an extra $20.