Google Fiber Says it Welcomes Overbuilding, Competition for Lower Prices and Better Services
Comments were made at the Fiber Connect conference last week.

Comments were made at the Fiber Connect conference last week.
NASHVILLE, June 21, 2022 – A representative from Google Fiber said Wednesday at the Fiber Connect conference that the company is encouraged by competition in the fiber space because it leads to partnerships, lower costs for consumers and greater coverage.
Jessica George said that more partners and more people working in the broadband space will encourage more competition, which will drop prices and increase speeds.
She added that Google has been a long-time proponent for overbuilding, where providers build their infrastructure in areas already covered. More competition in the fiber space promotes overbuilding, which ensures greater coverage and connectivity for consumers in that area, she said.
Jay Winn, chief customer officer at fiber provider Lumos Networks, added that Lumos’s strategy is to be “first with fiber” by connecting all homes and businesses in its territory to fiber – at the cost of occasional overbuilding.
Ultimately, the conflict lies between companies that oppose greater competition in favor of protecting their territory and those that encourage competition in favor of creating more opportunities for their consumers, said George.
“What do [ISPs] really believe makes this industry, makes our world, makes our communities better?” asked George.
In Europe, environmental standards 'are not a hope, not a wish, not a best effort—it's a regulatory mandate.'
Power availability is now dictating location decisions, forcing fiber providers to adapt with unprecedented long-haul infrastructure builds.
In 2024, there was 6.7 gigawatts of data center demand, said Kush Urs of Guggenheim Partners. That was more than 6X since 2020.
'On-site generation would be up to 85% efficient when you capture waste heat on site,' Summers said, versus 33% grid efficiency.