Policyband

United's Super Bowl Ad Has One Hero ... Starlink

'Starlink is transforming the inflight experience on United planes with reliable connectivity that enables everything from productivity to streaming the biggest football game of the season.'

Ted Hearn

Feb 3, 2026 — 10 min read

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LEO: United is running a 30-second Super Bowl ad and the hero is ... Elon Musk’s Starlink. The ad will underscore United’s commitment to equipping its aircraft companywide with Starlink, the low Earth orbit satellite Internet service that offers air travelers download speeds typically ranging from 200 Mbps to over 250 Mbps and sometimes reaching up to 400 Mbps. “We are focused on what we call ‘travel truths’ in our advertising, so with this spot we wanted to recognize the truly giant leap Starlink Wi-Fi represents for our customers and what is now possible,” said Maggie Schmerin, United’s Chief Advertising Officer. “Starlink is transforming the inflight experience on United planes with reliable connectivity that enables everything from productivity to streaming the biggest football game of the season.” United brought time in several local markets, including Cincinnati, Cleveland, Colorado Springs, Denver, Houston, Indianapolis and Kansas City – all current destination cities of United’s Starlink-equipped regional aircraft. (More after paywall.)