Walmart CEO Vows to Never Personalize Pricing

Retail giant promises to price the product, not the shopper.

Walmart CEO Vows to Never Personalize Pricing
Photo of a Walmart sign, from Wikimedia Commons

WASHINGTON Sept. 29, 2026 – Walmart is not planning to use personalized pricing. 

Walmart, a multinational company that annually makes over $700 billion in revenue, has since its founding in 1962 been committed to an Every Day Low Prices model.

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