Cable One Down 21,200 Broadband Subs

The company pointed to promotional roll offs and a billing system migration, plus stiff industry competition.

Cable One Down 21,200 Broadband Subs
Photo of Todd Koetje, CFO of Cable One, from the company

WASHINGTON, Nov. 6, 2025 – Cable One lost a total of 21,200 broadband subscribers in the third quarter, the worst result in years.

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“There’s no doubt that the third quarter customer loss was disappointing,” CEO Julia Laulis said on the company’s earnings call Thursday.

She attributed the poor showing to a confluence of factors, including tough competition from fixed wireless and fiber, customers rolling off promotional prices, and a billing system migration.

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