Google Unveils Its Next Generation AI with Gemini 3

SAN FRANCISCO, Nov. 18, 2025 (AP) — Google is unleashing its Gemini 3 artificial intelligence model on its dominant search engine and other popular online services in the high-stakes battle to create technology that people can trust to enlighten them and manage tedious tasks.

The next-generation model unveiled Tuesday comes nearly two years after Google took the wraps off its first iteration of the technology. Google designed Gemini in response to a competitive threat posed by OpenAI's ChatGPT that came out in late 2022, triggering the biggest technological shift since Apple released the iPhone in 2007.

Google's latest AI features initially will be rolled out to Gemini Pro and Ultra subscribers in the United States before coming to a wider, global audience. Gemini 3's advances include a new AI “thinking” feature within Google's search engine that company executives believe will become an indispensable tool that will help make people more productive and creative.