Amazon Rebrands Project Kuipier Satellite Service to ‘Amazon Leo’

WASHINGTON, Nov. 17, 2025 — Amazon rebranded its Project Kuiper satellite broadband program as Amazon Leo on Thursday, with 153 satellites in orbit as the company approaches a federal deployment requirement set by the Federal Communications Commission.

Amazon announced the rebrand as it shifted from prototype tests to commercial deployment under its 2020 FCC authorization to build and operate a 3,236-satellite low-Earth orbit constellation. The FCC required Amazon to place half of those satellites in active service by July 30, 2026, a rule intended to prevent companies from warehousing orbital spectrum without deploying networks.

Amazon's April 28 launch on a United Launch Alliance Atlas V rocket marked the first operational satellites counted toward the FCC requirement. Five additional launches followed through October, including missions on SpaceX Falcon 9 rockets.