SpaceX

Amazon Rebrands Project Kuipier Satellite Service to ‘Amazon Leo’

Amazon has 153 active satellites, plans to launch enterprise service in 2025, removes reference to 'affordable broadband'

Akul Saxena

Akul Saxena

— 2 min read
Amazon Rebrands Project Kuipier Satellite Service to ‘Amazon Leo’
Photo of an Amazon low-Earth orbit satellite rocket launch

WASHINGTON, Nov. 17, 2025 — Amazon rebranded its Project Kuiper satellite broadband program as Amazon Leo on Thursday, with 153 satellites in orbit as the company approaches a federal deployment requirement set by the Federal Communications Commission.

Amazon announced the rebrand as it shifted from prototype tests to commercial deployment under its 2020 FCC authorization to build and operate a 3,236-satellite low-Earth orbit constellation. The FCC required Amazon to place half of those satellites in active service by July 30, 2026, a rule intended to prevent companies from warehousing orbital spectrum without deploying networks.

Amazon's April 28 launch on a United Launch Alliance Atlas V rocket marked the first operational satellites counted toward the FCC requirement. Five additional launches followed through October, including missions on SpaceX Falcon 9 rockets.

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SpaceX Washington Satellite Amazon Leo Project Kuiper Amazon United Launch Alliance Atlas V Blue Origin Jeff Bezos Arianespace Kirkland Kennedy Space Center Florida Airbus JetBlue AWS

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